Our Cookie Policy
This policy explains what cookies are, how we use them on our website, what third parties we share data with, and how you can manage your preferences. This version is current and was last updated in March 2026.
Cookies and how they benefit you
Our website uses cookies to provide essential functionality, understand how visitors use our site, and deliver relevant marketing. Some of these cookies are set by third-party services. Cookies are small text files that are placed on your computer or mobile phone when you browse websites. Our cookies help us:
- Make our website work as you'd expect.
- Remember your settings during and between visits.
- Improve the speed/security of the site.
- Allow you to share pages with social networks like Facebook.
- Continuously improve our website for you.
- Make our marketing more efficient.
Your consent
When you first visit our website, you'll see a cookie banner asking for your consent. You can choose which categories of cookies to accept or reject. You can change your preferences at any time by clicking the "Manage Cookies" link in the footer of our website.
How long do cookies last?
When a web server sends a cookie, it asks your browser to keep that particular cookie until a certain date and time. These dates can be:
- Some date in the future – which might be a few minutes or a few hours from now (to track something like your shopping cart in an online store). The cookie might expire many years in the future, to keep track of your browser for a long time.
- When you close your browser – this is called a session cookie; the next time you start your browser these will have vanished.
- Some date in the past – this is how the server asks a browser to remove a previously-stored cookie.
Analytics and behaviour tracking
We use analytics services to understand how visitors use our website, including which pages they visit, how long they spend on the site, and how they navigate through our content. We also use tools that record user behaviour such as mouse movements, clicks, and scrolling patterns to help us improve the user experience.
These services collect information including your IP address, browser type, device information, and browsing behaviour. Some of this data is shared with third-party providers.
Marketing and advertising cookies
We use marketing cookies to measure the effectiveness of our campaigns and deliver relevant advertising. These cookies track your visit to our website and may be used by third-party advertising networks to build a profile of your interests and show you relevant advertisements on other websites.
Data collected through marketing cookies is shared with third-party platforms including social media networks.
The cookies and services we use
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and tracks site usage | Analytics | 2 years |
| _ga_* | Google Analytics | Stores and counts page views | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes unique users | Analytics | 24 hours |
| _hjSession* | Hotjar | Holds current session data | Analytics | 30 minutes |
| _hjSessionUser* | Hotjar | Ensures data from subsequent visits is attributed to the same user | Analytics | 1 year |
| _fbp | Facebook Pixel | Used to deliver and track advertising on Facebook/Instagram | Marketing | 3 months |
Turning cookies off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so, however, will likely limit the functionality of ours and a large proportion of the world's websites as cookies are a standard part of most modern websites.
What are your rights?
You have a number of rights about how the personal information you provide can be used. These are:
- Transparency over how we use your personal information (right to be informed).
- The ability to request a copy of the information we hold about you, which will be provided to you within one month (right of access).
- The right to update or amend the information we hold about you if it is wrong (right of rectification).
- Ask us to stop using your information (right to restrict processing).
- Ask us to remove your personal information from our records (right to be 'forgotten').
- Object to the processing of your information for marketing purposes (right to object).
- Obtain and reuse your personal information for your own purposes (right to data portability).
- Not be subject to a decision when it is based on automated processing (automated decision making and profiling).
If you would like to know more about your rights under the data protection law, you can find out more at the Information Commissioner's Office website.
Further information
For full details on how Young Sounds UK collects, stores, and uses your personal data – including information on our lawful basis for processing, data retention, and third-party platforms – please read our Privacy Notice.